Hey again
I’m Subhan, founder and CEO of NotSoConceptual, a tech consulting and creative engineering studio. I build thoughtful, functional, and design-driven digital experiences, from rapid prototypes and internal tools to full-scale production systems.
I’ve worked across product design, frontend, and systems architecture, helping startups and established teams bridge the gap between design intent and technical execution.
Cambridge
Cambridge
NotSoConceptual
NotSoConceptual
A little bit about me
I started NotSoConceptual as a home for ideas that don’t quite fit the traditional agency mould: a space for concept-driven tech, experimentation, and products built with personality. My background blends design, development, and strategy, which lets me lead projects from first sketches all the way through to scalable deployment.
Outside of work, I’m often building something, hardware, 3D prints, or open-source tools, or just wandering down a rabbit hole of retro tech and fabrication projects. I’m most excited by ideas that merge creativity, utility, and storytelling through technology.
Experience
Founder & CEO • 2023 - Present
I lead NotSoConceptual’s consulting and product design work, building systems for clients across industries while developing in-house projects like Demmi, Circulr, and Printed Resistance. My role bridges technical direction, product design, and mentoring teams to deliver polished, high-impact digital experiences.
Senior Software Engineer • Apr '22 - Jul '23
I was hired at ARM for my blend of design and development experience to help build a new bespoke software entity from the ground up. My role covered both the visual and architectural direction of the product — defining front-end foundations, establishing design consistency, and ensuring early concepts translated effectively into production. Working closely with product and design teams, I shaped a system that balanced usability, scalability, and visual coherence from the very start.
Software Engineer • Aug '20 - Apr '22
At Darktrace, I became the bridge between the design and engineering teams, responsible for implementing high-fidelity UI components and maintaining consistency across the design system. I worked directly with the lead designer and head of development to prototype and build next-generation interfaces, translating complex design ideas into polished, production-ready tools that influenced the direction of future Darktrace products.
Skills
UX DESIGN
STRATEGY
WEB DESIGN
BRANDING
USER RESEARCH
FRAMER
Come and say hi!
A little bit about me
I started NotSoConceptual as a home for ideas that don’t quite fit the traditional agency mould: a space for concept-driven tech, experimentation, and products built with personality. My background blends design, development, and strategy, which lets me lead projects from first sketches all the way through to scalable deployment.
Outside of work, I’m often building something, hardware, 3D prints, or open-source tools, or just wandering down a rabbit hole of retro tech and fabrication projects. I’m most excited by ideas that merge creativity, utility, and storytelling through technology.
Experience
Founder & CEO • 2023 - Present
I lead NotSoConceptual’s consulting and product design work, building systems for clients across industries while developing in-house projects like Demmi, Circulr, and Printed Resistance. My role bridges technical direction, product design, and mentoring teams to deliver polished, high-impact digital experiences.
Senior Software Engineer • Apr '22 - Jul '23
I was hired at ARM for my blend of design and development experience to help build a new bespoke software entity from the ground up. My role covered both the visual and architectural direction of the product — defining front-end foundations, establishing design consistency, and ensuring early concepts translated effectively into production. Working closely with product and design teams, I shaped a system that balanced usability, scalability, and visual coherence from the very start.
Software Engineer • Aug '20 - Apr '22
At Darktrace, I became the bridge between the design and engineering teams, responsible for implementing high-fidelity UI components and maintaining consistency across the design system. I worked directly with the lead designer and head of development to prototype and build next-generation interfaces, translating complex design ideas into polished, production-ready tools that influenced the direction of future Darktrace products.
Skills
UX DESIGN
STRATEGY
WEB DESIGN
BRANDING
USER RESEARCH
FRAMER